Boh Tea Saves 74% Off B2B Order Fulfillment Costs

Opportunity

Boh Tea has been a leading tea producer in Malaysia since 1929, serving over 5 million cups of tea per day. Boh was moving into the US market with a multi-channel strategy consisting of direct-to-consumer, Amazon e-commerce and brick-and-mortar retailers.  They needed a third-party logistics (3PL) partner to provide order fulfillment services across all three channels.

Challenge

For a relatively new entrant in the U.S. market, identifying and launching with their ideal fulfillment partner can be a challenge without an understanding of the U.S. distribution providers, capabilities and pricing.  In addition, an established high-volume producer such as Boh Tea needed to find a 3PL partner with the ability to scale rapidly as their products gain in popularity across the U.S. market.

Solution

After an in-depth review of the requirements for Boh’s launch and distribution plan, we authored a Request for Quotation that narrowed the field from over thirty down to four qualified candidates. Our deep local knowledge of the distribution landscape in and around Los Angeles proved invaluable to Boh who did not have an office or full-time employees in the U.S.